Playtech Cookie Policy: How We Use Cookies on Our Website
A cookie is a small text file that a website places on your device during a visit. The file holds a short identifier that the website reads on later visits to recognise the same device. Cookies do not run programs or carry harmful code. They store basic information that supports the site’s function and your user preferences.
The Playtech website uses cookies to recognise returning visitors, remember preferences, and improve site performance. We also use cookies to protect the site against abuse and to verify age on entry. This Cookie Policy explains every type of cookie active on our website and gives you the tools to manage them.
This policy runs alongside our Privacy Policy. The Privacy Policy covers all personal information processing across Playtech operations. The Cookie Policy focuses on the cookies and similar technologies that operate on this website.

Categories of Cookies We Use
We classify cookies into two main categories based on their function. Each category serves a distinct role within our website operation. We never run cookies that fall outside these defined categories.
Strictly Necessary Cookies
These cookies support the basic operation of our website. Without them, parts of the site cannot function correctly. The cookies record your consent state, support secure navigation between pages, and maintain the integrity of the website during your visit.
Strictly Necessary cookies do not require your prior consent under data protection rules. The legal basis is a contractual requirement for the website to operate. You can block these cookies in your browser, but this action will limit access to parts of the site.
Analytical Cookies
These cookies collect anonymous data on how visitors use the website. The data helps our team improve site functionality and the user route across pages. The cookies record page visits, time on each page, navigation patterns, and device categories with no personal identification.
Analytical cookies run only on your active consent. You may withdraw consent at any time through our cookie settings panel. The withdrawal stops the data collection on the current and all future visits.
Detailed List of Cookies on Our Website
The table below lists every cookie active on the Playtech website. We update this list any time a new cookie joins the website or an existing cookie changes function.
| Cookie Name | Category | Function | Retention | Origin |
|---|---|---|---|---|
| CookieConsent | Strictly Necessary | Stores your cookie consent state for the current domain | 1 year | First-party (Ireland) |
| wpEmojiSettingsSupports | Strictly Necessary | Supports content delivery, font display, and visual settings | Session | First-party (United States) |
| _ga | Analytical | Sends data to Google Analytics on device and behaviour | 2 years | Third-party (United States) |
| ga# | Analytical | Sends data to Google Analytics on device and behaviour | 2 years | Third-party (United States) |
Some cookies in the list count as session cookies. Session cookies clear automatically at the end of the browser session. Other cookies count as persistent cookies and stay on the device for the listed retention period or until the user clears them. The persistent cookies activate on every subsequent visit to recognise the device.
Purposes of Cookie Deployment
We deploy cookies to support clearly defined functions within our website. The list below covers the main purposes that drive our cookie use.
- Consent state management. Cookies store your cookie permission choices and prevent repeated consent prompts;
- Session maintenance. Cookies hold the active session token and protect against unauthorised entry to logged-in areas;
- Age verification. Cookies record the age confirmation step at the entry point of the website;
- Content delivery support. Cookies hold display settings, font preferences, and the theme state for visual content;
- Traffic analytics. Cookies feed anonymous usage data to our analytics tools for service improvement;
- Performance measurement. Cookies log page load times, error events, and device data to detect technical issues;
- Abuse detection. Cookies help our security team detect anomalous patterns that indicate misuse of the website.
Every purpose maps to a specific cookie listed in the previous section. We do not use cookies for advertising, behavioural targeting, or any other purpose outside this list.
First-Party and Third-Party Cookies
Cookies on our website are split into two operational categories based on who places them on the device.
First-Party Cookies
First-party cookies run under the playtech.com domain and stay within our direct control. We set them through our own systems for purposes that support the website function. The CookieConsent and wpEmojiSettingsSupports cookies fall in this category.
Third-Party Cookies
Third-party cookies run under domains that belong to external service providers. The Google Analytics cookies (_ga and ga#) fall in this category. These cookies feed anonymous usage data to Google for processing through the Google Analytics service. The data helps us measure site performance and improve user routes through the pages.
Third-party providers operate under their own privacy notices. We maintain a written agreement with every provider that limits their data use to the agreed analytics function. The providers cannot use the data for unrelated commercial purposes or share it with parties outside the agreement.
How to Manage Cookie Preferences
You hold full control over the cookies active on your device during visits to our website. The steps below walk you through the cookie management options on our site.
- Open the cookie settings panel. Click the small cookie icon at the bottom left of any page on our website.
- Review the active categories. The panel lists every cookie category in operation, with a short description and the current consent state.
- Toggle each category. Switch on or off the categories that match your preferences. Strictly Necessary cookies stay on by default and cannot be toggled off.
- Save the preferences. Click the save button at the bottom of the panel. The page reloads and applies your new settings on the spot.
- Revisit the panel any time. Open the cookie icon on any later visit to adjust your settings. The site honours every change on a forward-going basis.
The settings panel saves your preferences in the CookieConsent cookie. The cookie holds your choices for one year on the device. The panel resurfaces on any new device or any browser that clears its cookie storage.
Browser-Specific Cookie Settings
Every modern browser holds a built-in cookie management tool. The browser tool runs independently of our cookie settings panel and operates at the device level. You may use the browser tool to block, allow, or delete cookies across all websites.
The standard control paths run through these menus:
- Google Chrome: Settings > Privacy and security > Cookies and other site data;
- Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data;
- Apple Safari: Preferences > Privacy > Manage Website Data;
- Microsoft Edge: Settings > Cookies and site permissions > Cookies and site data;
- Opera: Settings > Privacy & security > Cookies and other site data.
The browser tool offers more options than our website panel. You can block all cookies, allow only first-party cookies, or set per-site rules. The browser also supports a private browsing mode that creates a fresh cookie state at every session and clears the cookies on the close of the window.
Updates and Contact Information
We update this Cookie Policy any time we change the cookies set on our website or any time data protection rules shift. The effective date appears at the top of this page. We post the updated text on this page on the day the change takes effect.
For any cookie-related enquiry, you may contact our Group Data Protection Office:
- Email: [email protected];
- Postal address: Playtech Software Limited, Mid-City Place, 71 High Holborn, London, United Kingdom, WC1V 6EA.
For broader privacy questions outside the cookie scope, please refer to our Privacy Policy. For complaints that we cannot resolve directly, you may contact the New Zealand Office of the Privacy Commissioner.